This course provides an overview of the basic doctrines of trademark law, with a focus on the legal rules for identifying markers—logos, brands, colors, shapes, and domain names. Topics covered include the definition of a trademark, federal and state trademark protection registration, trademark litigation, international issues in trademark law, unusual marks, secondary liability, and licensing and assignment. The course is intended for both students who work in an IP law field and those with a more general interest in the topic. No specialized scientific knowledge is required.
Upon completion of the course, students will be able to:
- Explain the policies underlying trademark law and its relationship to creation of brand identity through words and other symbols
- Identify the basic workings of trademark law, including distinctiveness, infringement functionality, and ownership
- Analyze the issues raised for trademark law by specialized forms of identification such as trade dress, design, sounds, shapes and colors
- Analyze how a company obtains trademark rights through use and registration with the United States Patent and Trademark Office (USPTO)
- Identify special rules under trademark law for design, trade dress, and famous marks
- Assess how functionality of a design affects trademark rights and claims of trademark infringement
- Analyze how trademark rights are transferred through assignment and licensing
As part of Seton Hall’s online law certificate program, Trademark and Unfair Competition Law can be completed in just 8 weeks. Coursework must be completed in the sequence in which it is offered. You should plan to spend about 6-8 hours per week on online coursework, including reading assignments, research and writing projects, and online discussions.
New course sessions begin five times per year.